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They made Britney Spears sound sexier with Im A Slave 4 U. They added that extra funk to Jay-Zs I Just Wanna Love U (Give It 2 Me). They gave everyones favorite rap lunatic, Ol Dirty Bastard, a mainstream pop hit with Got My Money.
But The Neptunes, the massively successful production team of Chad Hugh and Pharell Williams, apparently couldnt think of a better pseudonym for their latest project than N*E*R*D. (For those interested, its an acronym for No One Ever Really Dies.) Fortunately, N*E*R*D is far from a vanity project like the horrific Fieldys Dreams. In fact, the debut album, In Search of N*E*R*D, is an eclectic collection of tracks both adventurous and accessible.
The CD begins with the first single, Lap Dance. Although it uses some of raps most tired lyrical clichés, the song has a great, bass-heavy hook and a fighting spirit that makes it edgy. The duo ups the soul quotient on Run To The Sun, perhaps the closest thing on this album to a heartfelt love song. The chorus of It goes while youre here / I want to tell you something / its that I love you girl / and I wish we could run to the sun/and never come back could fit into any syrupy pop ballad, but fortunately the beats keep things interesting.
In Search of N*E*R*D falters with the angry rant of Rock Star. With its failed combination of rock and rap, the track sounds like a reject from Limp Bizkits last album.
The Neptunes fare better when they take familiar sounds and change them into something completely fresh, as they show on Things Are Getting Better and Am I High. It is these types of songs that make In Search of N*E*R*D innovative and an essential listen for hip-hop fans. |
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